August 23, 2025Global Education JournalOpen Access

An Analysis of Persuasive Sentence in Tourism Promotion Brochure in North Nias

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Discussion

Qualitative analysis reveals the use of logos and pathos in brochures, highlighting the need for improved persuasive strategies.

Brochures primarily employed logos sentences at 70%, with pathos at 27.5%, showing emphasis on logical appeal over emotional.
Ethos was absent, while call to action appeared minimally at 2.5%, indicating a lack of direct engagement with potential tourists.
Qualitative analysis included document reviews and interviews, focusing on persuasive techniques based on rhetorical theory.
Study suggests enhancing brochure effectiveness by increasing CTAs and diversifying linguistic strategies for better tourist attraction.

Hulu et al. (2025) studied this question.

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