September 10, 2025ANAPHORA Journal of Language Literary and Cultural StudiesOpen Access

Language Commodification in Digital Tourism Landscape: A Corpus-Based Approach to Destination Branding Strategies

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AAAzwan AzwanIndonesia University of Education EKEri KurniawanIndonesia University of Education RSRinaldi SupriadiIndonesia University of Education

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Implication

This study reveals how language commodification influences destination branding strategies through digital tourism, highlighting emotional and visual appeal.

Key Points

Digital tourism promotion relies heavily on affective vocabulary, enhancing emotional narratives of destinations.
Analysis of linguistic features across 18 Indonesian tourism websites identified key branding strategies such as cultural authenticity.
This research utilized corpus analysis with AntConc, generating a dataset of 39,135 tokens for a detailed linguistic examination.
Findings emphasize the need for effective branding narratives, underscoring the role of linguistic data in tourism marketing strategies.

Cite This Study

Azwan et al. (2025) studied this question.

synapsesocial.com/papers/68c243acb210217d647a7bd2 https://doi.org/10.30996/anaphora.v8i1.132107

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Implication

This study reveals how language commodification influences destination branding strategies through digital tourism, highlighting emotional and visual appeal.

Language Commodification in Digital Tourism Landscape: A Corpus-Based Approach to Destination Branding Strategies

Discussion

Member takes

Implication

Key Points

Cite This Study

Language Commodification in Digital Tourism Landscape: A Corpus-Based Approach to Destination Branding Strategies

Discussion

Member takes

Implication

Key Points

Cite This Study

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