Stylistic Features of Social Media Promotional Language and Their Association with Likupang’s Destination Image

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Qualitative analysis identifies stylistic elements that enhance the destination image in digital tourism marketing.

Higher audience interaction is linked to hyperbolic language, strategic repetition, and persuasive diction in posts.
Successful promotional posts feature emotional and interactive language, resulting in stronger audience engagement.
Local language use fosters participation and reinforces place attachment in promoting Likupang's image.
Observational analysis of social media texts across platforms provides insights, guiding future digital tourism strategies.

Eka Dyah Puspita Sari (2025) studied this question.

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