Translating sustainability in tourism promotional texts.

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Analysis of linguistic choices reveals cultural variations in sustainable tourism marketing strategies.

Sustainability in tourism texts influences perceptions and tourist choices, enhancing destination image.
Examining Greek-English texts highlights cultural differences in promoting sustainable tourism practices.
The study draws on concepts like the tourist gaze and authenticity to analyze linguistic choices.
Insights on persuasive language may inform strategies for promoting alternative tourism over mass tourism.

Stavroula Kefala (2025) studied this question.

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