The Role of Customer Satisfaction Mediation on the Effect of Customer Value and Product Quality on Men's Cosmetic Customer Loyalty

View Full Paper

Ask AI

Bookmark

Product quality positively impacts customer loyalty, enhancing brand commitment and repeat purchases for Kahf cosmetics.
Customer satisfaction is a significant mediator between product quality and customer loyalty, influencing how consumers perceive value.
Research utilized a survey method with 100 respondents, employing SmartPLS to analyze relationships among key variables.
Findings suggest that improving product quality and customer satisfaction can help Kahf cosmetics strengthen customer loyalty.

Discussion

No takes yet. Share an insight, caveat, or question.

Analysis shows customer satisfaction mediates product quality and customer value effects on loyalty in Kahf cosmetics users.

A 2025 study studied this question.

View Full Paper

Ask AI

Bookmark