December 31, 2021IAR Journal of Business Management

The Role of Satisfaction Mediates the Effect of Product Quality, Price Perception, And Service Quality to Loyalty

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Authors

ETEndang TjahjaningsihUniversitas Stikubank SISri IsnowatiUniversitas Stikubank ACAlya Takwarina CahyaniUniversitas 17 Agustus 1945 Semarang

Discussion

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Implication

This analysis reveals satisfaction significantly mediates product quality, price perception, and service quality on customer loyalty in batik buyers, suggesting pathways for enhancing loyalty.

Key Points

Satisfaction positively influences customer loyalty, highlighting its role in the relationship with product quality, price perception, and service quality.
The study indicates that improvements in product quality, price perception, and service quality directly enhance satisfaction among batik customers.
Observational analysis of 205 clients in Semarang shows that satisfaction effectively mediates the effects of numerous product attributes on loyalty.
The findings support the importance of customer satisfaction in fostering loyalty, implying that businesses should focus on quality and service improvements.

Cite This Study

Tjahjaningsih et al. (2021) studied this question.

synapsesocial.com/papers/68af80777567bf4f94ff7540 https://doi.org/10.47310/iarjbm.2021.v02i02.057

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Implication

This analysis reveals satisfaction significantly mediates product quality, price perception, and service quality on customer loyalty in batik buyers, suggesting pathways for enhancing loyalty.

The Role of Satisfaction Mediates the Effect of Product Quality, Price Perception, And Service Quality to Loyalty

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Satisfaction Mediates the Effect of Product Quality, Price Perception, And Service Quality to Loyalty

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider