June 1, 2025International Journal of Business Economics and Social DevelopmentOpen Access

The Influence of Product Quality and Electronic Word of Mouth on Customer Loyalty in Skincare Products at Sociolla Cirebon

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Product quality and e-WOM significantly enhance customer loyalty, emphasizing their intertwined roles in the skincare industry.
An R² value of 0.943 indicates these factors account for 94.3% of the variation in customer loyalty in the study's findings.
Quantitative research used structured questionnaires and multiple linear regression analysis on 150 respondents for thorough insights.
Integrating superior product quality with e-WOM strategies may drive enhanced customer retention in a competitive market.

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Implication

Quantitative analysis shows product quality and e-WOM significantly boost customer loyalty in skincare brands, suggesting essential strategies for businesses.

Cite This Study

Indy et al. (2025) studied this question.

synapsesocial.com/papers/68af35e9cf1dd9ea359ea391 https://doi.org/10.46336/ijbesd.v6i2.908

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Implication

Quantitative analysis shows product quality and e-WOM significantly boost customer loyalty in skincare brands, suggesting essential strategies for businesses.

The Influence of Product Quality and Electronic Word of Mouth on Customer Loyalty in Skincare Products at Sociolla Cirebon

Key Points

Discussion

Implication

Cite This Study

The Influence of Product Quality and Electronic Word of Mouth on Customer Loyalty in Skincare Products at Sociolla Cirebon

Key Points

Discussion

Implication

Cite This Study