July 22, 2025Equity Jurnal Ekonomi

The Effect Of Brand Experience And Perceived Value On Customer Loyalty Dimediated By Customer Satisfaction On Wardah Skincare

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Customer satisfaction positively influences customer loyalty, emphasizing its role as a mediator.
Brand experience significantly improves customer loyalty and satisfaction, indicating its importance in marketing strategy.
Perceived value also enhances customer loyalty and satisfaction, highlighting its relevance in consumer decision-making.
Findings provide actionable insights for skincare brands aiming to boost customer retention and loyalty.

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Implication

Quantitative analysis reveals strong links between brand experience, perceived value, and customer loyalty in women purchasing Wardah Skincare products.

Cite This Study

Nadia et al. (2025) studied this question.

synapsesocial.com/papers/68af2984cf1dd9ea359e393b https://doi.org/10.33019/equity.v13i2.448

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Implication

Quantitative analysis reveals strong links between brand experience, perceived value, and customer loyalty in women purchasing Wardah Skincare products.

The Effect Of Brand Experience And Perceived Value On Customer Loyalty Dimediated By Customer Satisfaction On Wardah Skincare

Key Points

Discussion

Implication

Cite This Study

The Effect Of Brand Experience And Perceived Value On Customer Loyalty Dimediated By Customer Satisfaction On Wardah Skincare

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider