September 12, 2025International Journal of Science and Society

The Role of Customer Satisfaction in Mediating the Influence of Product Quality, Service Quality, and Brand Image on Repurchase Intention

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Authors

DDD DeviVignan's Foundation for Science, Technology & Research GDGede Sri DarmaUniversity of National Education

Discussion

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Implication

This analysis finds that customer satisfaction significantly enhances the relationship between product and service quality and brand image on repurchase intention in cosmetics.

Key Points

Consumer satisfaction strengthens the link between product quality and repurchase intention, enhancing loyalty.
Findings indicate that service quality directly influences customer satisfaction and repurchase intention in cosmetics.
Analysis involved SEM with data from 168 respondents, revealing critical mediating effects on repurchase behavior.
Results highlight the importance of customer satisfaction for companies targeting the growing male cosmetic market.

Cite This Study

Devi et al. (2024) studied this question.

synapsesocial.com/papers/68d441a6713b0b5dfea808d1 https://doi.org/10.54783/ijsoc.v6i4.1318

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Implication

This analysis finds that customer satisfaction significantly enhances the relationship between product and service quality and brand image on repurchase intention in cosmetics.

The Role of Customer Satisfaction in Mediating the Influence of Product Quality, Service Quality, and Brand Image on Repurchase Intention

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Customer Satisfaction in Mediating the Influence of Product Quality, Service Quality, and Brand Image on Repurchase Intention

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider