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January 31, 2025Jurnal Visi Manajemen

Strategi Manajemen Pemasaran UMKM dengan Analisis SWOT Guna Meningkatkan Daya Saing pada Toko Sinar Utama di Pekanbaru

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Authors

YCYolanda CitraRSRama Gita SuciSHSarifah Aini Hasibuan

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Overview

SWOT analysis reveals marketing strategies to boost competitiveness in UMKM Toko Sinar Utama, indicating growth potential.

Key Points

  • Toko Sinar Utama can improve its competitiveness by implementing tailored marketing strategies derived from SWOT analysis.
  • The SWOT analysis indicates greater strengths and opportunities than weaknesses and threats, guiding strategic focus.
  • The study proposes four marketing strategies (SO, WO, ST, WT) specifically designed to utilize strengths and opportunities.
  • Implementing these strategies may help Toko Sinar Utama capitalize on opportunities while overcoming existing weaknesses.

Cite This Study

Citra et al. (2025) studied this question.

synapsesocial.com/papers/68af736e7567bf4f94feda5ahttps://doi.org/10.56910/jvm.v11i1.573
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