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July 28, 2025Jurnal Ilmiah Universitas Batanghari JambiOpen Access

Strategi Pengembangan Usaha Menggunakan Metode Quantitative Strategic Planning Matrix Pada UMKM Mokey

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Authors

WSWinnie SandraSSSuherman SuhermanIKIsmu Kusumanto

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Overview

Analysis identifies key strategies to increase sales in Mokey MSMEs, suggesting effective methods for growth.

Key Points

  • Seven strategies were identified to increase sales and maintain the business operations at Mokey MSMEs.
  • Key findings include a thorough analysis using SWOT matrix and quantitative strategic planning matrix methods.
  • Approach involved qualitative and quantitative metrics to evaluate internal and external conditions of the business.
  • Implications highlight the importance of strategic planning for business sustainability and growth in the MSME sector.

Cite This Study

Sandra et al. (2025) studied this question.

synapsesocial.com/papers/68af35e9cf1dd9ea359ea3e8https://doi.org/10.33087/jiubj.v25i2.5886
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