Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
May 9, 2025Jurnal Visi Manajemen

Analisis Strategi Pemasaran Terhadap Perkembangan Kewirausahaan UMKM Kuliner Studi Kasus “Pempek Cik Rita” di Bandar Lampung

View Full Paper
Ask AI
Bookmark
Share

Authors

SDSyahril DaudEEErwin ErwinHYHezky Yonathan

Discussion

Loading...

Member takes

Overview

SWOT analysis identifies key improvements for Pempek Cik Rita, highlighting marketing strategy and social media use.

Key Points

  • Pempek Cik Rita can enhance its business strategy by utilizing its strengths, expanding market reach and attracting customers.
  • SWOT analysis indicates that optimizing business strategies leads to improved customer engagement and market presence.
  • Assessment through interviews and field observations highlights practical improvements in marketing and product offerings.
  • Collaborative strategies with suppliers and diversifying products can help combat market threats and competition.

Cite This Study

Daud et al. (2025) studied this question.

synapsesocial.com/papers/68af736e7567bf4f94feda77https://doi.org/10.56910/jvm.v11i2.545
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Online Marketing Strategies to Boost Sales for Pempek Dapur Bunda's Culinary Business2025
  2. 2Strategi Manajemen Pemasaran UMKM dengan Analisis SWOT Guna Meningkatkan Daya Saing pada Toko Sinar Utama di Pekanbaru2025
  3. 3MARKETING STRATEGY OF TRADITIONAL FOOD IN TASIKMALAYA DISTRICT2023
  4. 4Strategi Peningkatan Daya Saing UMKM Kuliner di Era Digital: Studi Kasus pada Pelaku Usaha di Kota Semarang2025 · 4 citations
  5. 5Analisis Strategi Pemasaran dalam Meningkatkan Keunggulan Bersaing dengan Pendekatan SWOT pada Burger Eat Aja2025