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August 9, 2025Journal of Applied Business Taxation and Economics ResearchOpen Access

Enhancing Competitive Advantage Through Marketing Strategies: A Multi-Site Study of Pakesang, Tanawan, Ummi Habibie

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Authors

ISIndri SafitriAHAgus HermawanESEly Siswanto

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Overview

Multi-site case study reveals marketing strategies enhance competitive advantage in local SMEs, suggesting digital optimization.

Key Points

  • Marketing strategies enhance competitive advantage in local SMEs, showing strong local cultural alignment.
  • Using SWOT analysis and QSPM, the study highlights effective strategies prioritized across three SMEs.
  • Qualitative approach with a multisite case study method reveals shared strengths and improvements needed across SMEs.
  • Recommendations include digital channel optimization and strengthening the local business ecosystem.

Cite This Study

Safitri et al. (2025) studied this question.

synapsesocial.com/papers/68af3e34cf1dd9ea359eabfdhttps://doi.org/10.54408/jabter.v4i6.438
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