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August 16, 2025Open Access

From Traditional Markets to Digital Frontiers: Islamic Marketing in a Technological Era

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Authors

JQJimmi QizwiniDPDiki Gita Purnama

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Overview

Analysis reveals the impact of technology on Islamic marketing principles, highlighting digital strategies and ethical challenges.

Key Points

  • Islamic marketing adapts to digital platforms while maintaining ethical standards and cultural values, helping it thrive.
  • The study reviews literature on technology's integration in Islamic marketing, emphasizing its transformative power within ethics.
  • Case studies illustrate the effective use of digital tools like social media and e-commerce in Islamic marketing campaigns.
  • This analysis highlights challenges in preserving cultural authenticity and ethical dilemmas that arise in digital Islamic marketing.

Cite This Study

Qizwini et al. (2025) studied this question.

synapsesocial.com/papers/68af6c057567bf4f94fe9db1https://doi.org/10.64458/asbnic.v1.21
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