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September 10, 2025Journal of Educational Management Research

Harnessing Social Media Marketing to Boost Customer Engagement in Islamic Financial Services

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Authors

AFAchmad FebriantoLMLeny Hartia Maulida

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Overview

Qualitative analysis shows social media marketing boosts customer decisions in Islamic finance, highlighting digital engagement's role.

Key Points

  • Customer engagement significantly improves through social media marketing efforts, facilitating better decision-making.
  • Around 60% of surveyed customers cite social media promotions as key factors in their product choice, indicating strong influence.
  • The qualitative descriptive approach involved direct interviews with appraisers and promotional staff, enriching insights into digital strategies.
  • Highlights the need for educational curriculum adjustments to emphasize digital marketing literacy aligned with Islamic economic principles.

Cite This Study

Febrianto et al. (2025) studied this question.

synapsesocial.com/papers/68c23b08b210217d647836b2https://doi.org/10.61987/jemr.v4i3.1015
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Digital Media Marketing of Islamic Banking2025
  2. 2Sharia-Compliant Digital Marketing: Trends and Challenges in Indonesia's Financial Sector (2024-2025)2025 · 3 citations
  3. 3DIGITAL COMMUNICATION AND CUSTOMER SATISFACTION: ISLAMIC BANKING PLATFORMS2025
  4. 4From Traditional Markets to Digital Frontiers: Islamic Marketing in a Technological Era2025
  5. 5Marketing Strategy And Comonication Of Islamic Educational Institutions2025