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August 25, 2025FIKROTUNA Jurnal Pendidikan dan Manajemen IslamOpen Access

Competitive Marketing Strategies In Madrasah Tsanawiyah Al-Amiriyah: Balancing Traditional Values And Digital Technology

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Authors

APAden PrayogaMHMuh. Fahril Husain

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Overview

Qualitative case study reveals digital innovation enhances marketing in Islamic schools, suggesting a balance with traditional values.

Key Points

  • Integration of digital technology improves the competitive edge of madrasahs, enhancing their appeal in modern education.
  • Thematic analysis showed that aligning Islamic values with digital practices positively impacted administrative performance and public image.
  • Qualitative case study methods used interviews and observations to ensure deep insights into staff digital skills and traditional value preservation.
  • Findings highlight the need for strategic innovation while respecting cultural foundations to sustain Islamic education's relevance.

Cite This Study

Prayoga et al. (2025) studied this question.

synapsesocial.com/papers/68af79ab7567bf4f94ff1953https://doi.org/10.32806/jf.v14i2.1165
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