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August 15, 2025SERAMBI Jurnal Ekonomi Manajemen dan Bisnis IslamOpen Access

Transformation of marketing strategies in the retail sector through social media: An Islamic values perspective

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Authors

ITIta Ayu Anggina TelaumbanuaMNMuhammad Syukri Albani NasutionAAAtika Atika

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Overview

Qualitative case study shows social media enhances marketing strategies in retail while aligning with Islamic values.

Key Points

  • Social media enhances market reach and engagement among consumers, pointing to effective marketing strategies.
  • Qualitative analysis involved interviews and observations at SMB MMTC, revealing both opportunities and challenges.
  • Transformation is influenced by internal readiness, content innovation, and a sustainable digital ecosystem.
  • Aligning business practices with Islamic values supports transparency and honesty within marketing strategies.

Cite This Study

Telaumbanua et al. (2025) studied this question.

synapsesocial.com/papers/68af4093cf1dd9ea359ec6afhttps://doi.org/10.36407/serambi.v7i3.1721
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