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June 7, 2025

The Digital Media Marketing of Islamic Banking

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IIrmayana

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Overview

Qualitative descriptive research explores effective digital media strategies in Islamic banking, suggesting improvements in customer engagement.

Key Points

  • Islamic banks in Indonesia transformed digitally to reach customers more quickly and efficiently, using social media.
  • The use of platforms like Facebook and Instagram enhances products' visibility and customer engagement significantly.
  • Library research employed qualitative descriptive methods to analyze marketing strategies within Islamic banking.
  • The findings indicate that digital marketing in Islamic banking emphasizes ethics and human dignity alongside profits.

Cite This Study

Irmayana (2025) studied this question.

synapsesocial.com/papers/68af3e4fcf1dd9ea359ebc01https://doi.org/10.64271/3ctgk574
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