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This is a Bibliometric Analysis study (also classified as: Quantitative Study).

October 27, 2025KOMUNIKAOpen Access

Leadership On Social Media Throughout Political Campaigns: A Bibliometric Analysis

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Digital engagement influences public perception and successful campaign outcomes in political contexts.
Key trends identified from a comprehensive bibliometric analysis of 608 articles published from 2005 to 2024.
The analysis employs quantitative methods to assess the growth of publications related to leadership on social media.
Ethical implications and misinformation tactics warrant further investigation as gaps in current research.

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Bibliometric analysis reveals trends and implications in digital political communication and leadership engagement.

Aprianto et al. (2025) studied this question.

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