Role of social media in Indian politics: An analysis

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This analysis reveals how social media influences electoral processes and public opinion in India, indicating both benefits and challenges.

Social media profoundly shapes political dialogue and public sentiment during elections, affecting outcomes.
Key advantages include instantaneous audience reach and enhanced political engagement through platforms like Facebook and Twitter.
The analysis examines the rapid spread of misinformation and challenges in political engagement faced by users.
Overall, social media plays a transformative role in politics, necessitating strategies to counter negative effects like propaganda.

Dalal et al. (2025) studied this question.

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View Full Paper

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Authors

This analysis reveals how social media influences electoral processes and public opinion in India, indicating both benefits and challenges.

Social media profoundly shapes political dialogue and public sentiment during elections, affecting outcomes.
Key advantages include instantaneous audience reach and enhanced political engagement through platforms like Facebook and Twitter.
The analysis examines the rapid spread of misinformation and challenges in political engagement faced by users.
Overall, social media plays a transformative role in politics, necessitating strategies to counter negative effects like propaganda.

Dalal et al. (2025) studied this question.

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