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September 10, 2025INJECT (Interdisciplinary Journal of Communication)Open Access

Mapping Publication Trends of Influencer Marketing and Digital Political Campaigns: A Bibliometric Analysis

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Authors

ANAndi Visca Irfa NyssaSSSuswanta SuswantaISInrinofita Sari

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Overview

Qualitative analysis identifies rising influencer marketing's role in digital political campaigns, suggesting ethical practices are key to public trust.

Key Points

  • Influencer marketing has grown substantially from 2019 to 2023, enhancing social media reach and credibility.
  • The analysis indicates significant challenges like false information dissemination and public opinion polarization.
  • Qualitative research and literature review methods were utilized to assess the impact of influencer marketing.
  • Successful implementation could boost voter engagement, yet requires strong ethics to preserve trust.

Cite This Study

Nyssa et al. (2025) studied this question.

synapsesocial.com/papers/68c23f1fb210217d647954e8https://doi.org/10.18326/inject.v10i2.4647
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Leadership On Social Media Throughout Political Campaigns: A Bibliometric Analysis2025
  2. 2Social Media Use in Election Campaigns: Bibliometric Analysis of Global Research Trends and Future Directions2025
  3. 3Micro and Nano Influencers: Bibliometric Mapping of Influencer Marketing Trends2025
  4. 4Impact of Social Media Influencers on Consumer Purchasing Behaviour – A Thematic analysis2025
  5. 5Mapping the Transformation of Political Participation through Digital Citizenship: Global Trends from a Bibliometric Analysis (2019–2024)2025 · 2 citations