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This is a Quantitative Study study.

October 23, 2025

Evaluating the Role of Social Media in Tourist Decision-Making

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Positive relationship found between Instagram and tourist decision-making, highlighting social media's significant impact.
66.7% of the variance in decision-making explained by Instagram promotions based on survey with 122 respondents.
Data were analyzed using simple linear regression, focusing on how promotional activities affect tourism.
Findings suggest need for studies on diverse destinations and long-term behavior in tourism influenced by social media.

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Quantitative survey shows Instagram promotes tourism intent, indicating its role in destination branding.

S. et al. (2025) studied this question.

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