August 2, 2025Bandung Conference Series Communication Management

Pengaruh Konten Promosi Akun Instagram @tic.bandung Terhadap Minat Berkunjung Wisatawan

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Promotional content significantly influences tourist interest in visiting based on relevance and entertainment.
Results show that aspects like usefulness have positive effects while credibility negatively impacts interest.
Analysis utilized a quantitative approach with simple linear regression from data collected through online questionnaires.
Implications suggest that local tourism can enhance competitiveness by optimizing digital promotional strategies.

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Implication

Quantitative analysis reveals significant influence of promotional content on tourist visits, highlighting key factors like relevance and entertainment.

Cite This Study

Utami et al. (2025) studied this question.

synapsesocial.com/papers/68af4093cf1dd9ea359ec6d2 https://doi.org/10.29313/bcscm.v5i2.19820

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Implication

Quantitative analysis reveals significant influence of promotional content on tourist visits, highlighting key factors like relevance and entertainment.

Pengaruh Konten Promosi Akun Instagram @tic.bandung Terhadap Minat Berkunjung Wisatawan

Key Points

Discussion

Implication

Cite This Study

Pengaruh Konten Promosi Akun Instagram @tic.bandung Terhadap Minat Berkunjung Wisatawan

Key Points

Discussion

Implication

Cite This Study

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Also Consider