The Influence of Instagram-Based Electronic Word of Mouth (E-WOM) on Tourists' Visiting Decisions to Malioboro Street, Yogyakarta

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Valence of Opinion and Content dimensions significantly affect tourists' visiting decisions in Yogyakarta.
All three e-WOM dimensions collectively explain 60.1% of the variance in tourists' visiting decisions.
Intensity of e-WOM does not significantly impact tourists' decisions about visiting Malioboro Street.
Effective management of e-WOM on Instagram supports sustainable tourism development at Malioboro Street.

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Quantitative analysis shows e-WOM dimensions significantly influence tourists' decisions in Yogyakarta, suggesting strategic management is essential.

Ningsi et al. (2025) studied this question.

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Quantitative analysis shows e-WOM dimensions significantly influence tourists' decisions in Yogyakarta, suggesting strategic management is essential.