August 3, 2025

Influence of Social Media on the Decision to Visit Gulamo Tourist Attractions in Kampar Regency

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Social media has a significant impact on tourists' decisions to visit attractions, enhancing travel behavior.
Quantitative analysis revealed that social media accounts for 65.2% of the variance in visit decisions among respondents.
Data was gathered from 100 respondents using structured questionnaires and analyzed with statistical tools.
Findings highlight the importance of user-generated content in influencing tourism choices at less-known ecotourism sites.

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Quantitative analysis shows social media significantly affects visit decisions in ecotourism, suggesting a strategic marketing approach.

Alfarizi et al. (2025) studied this question.

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