Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 15, 2025Indonesian Journal of Advanced Research

The Role of Beauty Content Creators and TikTok Affiliates in Influencing Local Skincare Product Purchase Decisions

View Full Paper
Ask AI
Bookmark
Share

Authors

SSSixson Roberto SimangunsongNANayla AmandaJSJosuwandi Simanjuntak

Discussion

Loading...

Member takes

Overview

Quantitative analysis reveals the impact of beauty content creators and TikTok affiliates on purchase decisions.

Key Points

  • Beauty content creators significantly influence the purchase decisions of local skincare products among TikTok users.
  • The study highlights that trust in content creators and quality of content are vital for encouraging product purchases.
  • A quantitative approach using surveys assesses the relationship between content creators' roles and consumer buying behavior.
  • Findings suggest that accessibility through affiliate programs is vital for enhancing customer engagement and purchase likelihood.

Cite This Study

Simangunsong et al. (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b567bchttps://doi.org/10.55927/ijar.v4i9.15407
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Factors influencing consumer purchase intention of cosmetic Products through TikTok marketing in Malaysia2025
  2. 2The Influence of Content Creator and Recommendation Algorithms on Gen Z’s Purchase Decision for Facetology Skincare Products on TikTok2025
  3. 3Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions2025
  4. 4BOOSTING LOCAL SKINCARE SALES: THE POWER OF CONTENT MARKETING, INFLUENCERS, AND ELECTRONIC WORD OF MOUTH (E-WOM)2024
  5. 5THE INFLUENCE OF AFFILIATE MARKETING AND PROMOTIONS ON THE PRODUCT PURCHASE DECISION ON TIKTOK SOCIAL COMMERCE2025