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September 12, 2025International Journal of Innovative Research and Scientific StudiesOpen Access

Factors influencing consumer purchase intention of cosmetic Products through TikTok marketing in Malaysia

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Authors

SMSudhakar MadhavediSMSudhakar MadhavediWHWong Chee Hoo

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Overview

This analysis finds that customer trust and influencer attractiveness significantly impact purchase intentions, suggesting effective strategies for brands.

Key Points

  • Consumer purchase intentions are significantly influenced by customer trust in influencer marketing on TikTok.
  • Influencer attractiveness, defined by physical appeal and societal beauty standards, also drives consumer interest.
  • Engagement metrics such as likes and comments amplify the effectiveness of influencer content in shaping consumer behavior.
  • The study proposes a conceptual framework based on established theories, laying the groundwork for future empirical research.

Cite This Study

Madhavedi et al. (2025) studied this question.

synapsesocial.com/papers/68d41da1713b0b5dfea669behttps://doi.org/10.53894/ijirss.v8i6.9761
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Perceived Value As A Key Variable In Purchase Decisions Beauty Products on The Tiktok2025
  2. 2Marketing Communication for Chinese Cosmetics Promotion on the TikTok Application2025
  3. 3Analyzing Tiktok’s Role in Shaping Health Behaviour2025
  4. 4A Systematic Review on the Understanding of TikTok’s User Purchasing Behaviour towards Viral Products among Adolescents in Malaysia2022 · 3 citations
  5. 5The Role of Beauty Content Creators and TikTok Affiliates in Influencing Local Skincare Product Purchase Decisions2025