Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
December 19, 2025Dinasti International Journal of Education Management And Social ScienceOpen Access

The Influence of Content Creator and Recommendation Algorithms on Gen Z’s Purchase Decision for Facetology Skincare Products on TikTok

View Full Paper
Ask AI
Bookmark
Share

Authors

FAFannya Azzahra AssirayatulSBSyamsul BachriZZZakiyah Zahara

Discussion

Loading...

Member takes

Overview

Descriptive study shows how creator content and algorithm flexibility impact purchase decisions in Gen Z, suggesting strategies for marketers.

Key Points

  • To examine the influence of content creators and recommendation algorithms on Gen Z's purchasing decisions.
  • Descriptive quantitative approach
  • 102 female respondents aged 15–28 years
  • Data analysis using SPSS
  • Validity and reliability tests conducted
  • Multiple linear regression, F-tests, and t-tests applied.
  • Creator content and recommendation algorithms positively influence purchase decisions
  • Adjusted R² value of 0.538 indicates significant explanatory power
  • Trust is built through clear, relatable language from creators
  • Algorithm flexibility tailors content to user preferences.

Cite This Study

Assirayatul et al. (2025) studied this question.

synapsesocial.com/papers/69449a992f0218eca95088e1https://doi.org/10.38035/dijemss.v7i2.5716
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of TikTok Marketing Content and Facetology Brand Image on Purchase Decisions Mediated by Purchase Intention2025
  2. 2The Role of Beauty Content Creators and TikTok Affiliates in Influencing Local Skincare Product Purchase Decisions2025
  3. 3Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions2025
  4. 4Influencer Traits and Information Credibility in Driving Gen Z Women’s Purchase Intentions2025 · 2 citations
  5. 5Determinants Facetology Consumers Purchase Intention: The Role of TikTok Social Media Marketing Activities, Brand Trust and Brand Preference2025