September 10, 2025Jurnal Pendidikan Ekonomi Perkantoran dan Akuntansi

Boosting Local Skincare Sales: The Power of Content Marketing, Influencers, and Electronic Word of Mouth (E-Wom)

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Content marketing positively affects purchase intention for local skincare products among Generation Z.
Data analysis revealed a significant positive influence of electronic word of mouth on purchase intention for these products.
Influencer endorsement did not significantly affect the purchase intention of local skincare products in this study.
A digital marketing strategy focusing on content marketing and e-WOM can effectively draw consumer interest in a competitive market.

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Implication

This analysis reveals how content marketing and e-WOM significantly boost purchase intention in Generation Z, suggesting essential strategies for local skincare brands.

Cite This Study

Salsabila et al. (2024) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aacba https://doi.org/10.21009/jpepa.0503.06

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Implication

This analysis reveals how content marketing and e-WOM significantly boost purchase intention in Generation Z, suggesting essential strategies for local skincare brands.

Boosting Local Skincare Sales: The Power of Content Marketing, Influencers, and Electronic Word of Mouth (E-Wom)

Key Points

Discussion

Implication

Cite This Study

Boosting Local Skincare Sales: The Power of Content Marketing, Influencers, and Electronic Word of Mouth (E-Wom)

Key Points

Discussion

Implication

Cite This Study

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