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October 15, 2025MalaccaOpen Access

Indonesian MSMEs' Survival Strategies in Facing Global Competition: A Systematic Literature Review

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Authors

SASalwa Failasifa AzzahraZNZuhrinal M. Nawawi

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Overview

Systematic literature review identifies key strategies for MSMEs facing global competition, suggesting digital marketing and innovation enhance resilience.

Key Points

  • MSMEs' survival strategies include digital marketing and innovation in response to global competition.
  • The review synthesizes findings from eleven articles published between 2020 and 2025, highlighting crucial competitiveness strategies.
  • Adopting systematic literature review methodology, this work analyzes various strategies impacting MSME sustainability.
  • These strategies underscore practical implications for MSME policies, highlighting a need for resilient business practices.

Cite This Study

Azzahra et al. (2025) studied this question.

synapsesocial.com/papers/68eff7392ae617e5891a94c0https://doi.org/10.69965/malacca.v2i2.166
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