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August 26, 2025Indo-MathEdu Intellectuals JournalOpen Access

Systematic Literature Review: Strategi Peningkatan Daya Saing UMKM Melalui E-Commerce

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Authors

RWRatih WulandariJVJhon Veri

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Overview

Systematic literature review identifies effective e-commerce strategies for MSMEs, suggesting collaboration for improvement.

Key Points

  • E-commerce adoption improves msmes competitiveness and operational efficiency, enhancing market reach and customer loyalty.
  • Analysis of 64 articles shows that digital strategies significantly impact msmes competitiveness and market presence.
  • Systematic literature review approach utilized, following PRISMA protocol with tools like Publish or Perish and VOSviewer.
  • Challenges such as limited digital literacy and uneven infrastructure hinder e-commerce adoption among msmes. 

Cite This Study

Wulandari et al. (2025) studied this question.

synapsesocial.com/papers/68af7c8d7567bf4f94ff3f78https://doi.org/10.54373/imeij.v6i5.4045
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