Systematic literature review identifies digital entrepreneurship as essential for MSME sustainability, highlighting supply management and marketing strategies.
Key Points
Digital entrepreneurship significantly enhances business sustainability for MSMEs, improving market access and business flow.
The review covers supply management, operations, and marketing strategies for MSMEs, emphasizing digital strategies for wider market reach.
Methodology includes a systematic literature review of relevant scholarly papers from the past five years to extract key findings.
Future research should compare sustainability practices between MSMEs and larger enterprises, including finance and human resources.