Qualitative analysis reveals MSMEs can improve competitiveness through product innovation and digital technology.
Key Points
Implementing effective product innovation strategies has been shown to boost MSME competitiveness in Indonesia, particularly in the face of market dynamics.
MSMEs experienced both sales increases and declines since the Covid era, highlighting the importance of effective marketing strategies for competition.
Utilizing digital technology and collaboration with other entities enhances innovation and drives competitive advantage for MSMEs.
Despite the potential of MSMEs, challenges remain in product innovation, necessitating focused strategies to increase their market presence.