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October 15, 2025International Journal For Multidisciplinary ResearchOpen Access

A Study on Consumer Buying Behaviour Towards Online Shopping in Chennai

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Authors

RKR KalyaniGRGnanasakthi Ramu

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Overview

Survey reveals key factors in consumer satisfaction and risks associated with online shopping in Chennai.

Key Points

  • Consumers in Chennai prefer online shopping due to its convenience and accessibility, enhancing their overall experience.
  • The study involved a survey of 120 respondents, analyzing factors like satisfaction and risks linked with online shopping.
  • Random sampling was used to capture diverse consumer demographics, including students, professionals, and homemakers.
  • Key findings indicate issues such as product intangibility and phishing scams hinder overall customer satisfaction.

Cite This Study

Kalyani et al. (2025) studied this question.

synapsesocial.com/papers/68efa18f9d05deea71d14010https://doi.org/10.36948/ijfmr.2025.v07i05.57895
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Buying Behaviour of Consumers towards online shopping: An Analytical Study2025
  2. 2An Exploratory Study on Consumer Buying Behaviour Towards Online Shopping2025
  3. 3Consumer Preference towards Online over Conventional Mode of Shopping: A Case Study of Hassan City in Karnataka2025
  4. 4“The impact of situational and trust factors on consumer’s behavior while purchasing products online: A case study of Lucknow”2025
  5. 5A Study on the Shifting Consumer Buying Habits in Hyderabad: E-Commerce and Traditional Retail Perspectives2025