Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 10, 2025Open Access

An Exploratory Study on Consumer Buying Behaviour Towards Online Shopping

View Full Paper
Ask AI
Bookmark
Share

Authors

TBT - Barathi.TAT Anitha

Discussion

Loading...

Member takes

Overview

Exploratory study reveals key factors influencing online shopping in various demographics, suggesting tailored marketing strategies.

Key Points

  • Consumer buying behaviour varies significantly, indicating the importance of personalized marketing approaches for engagement.
  • Key factors such as product quality and user experience play vital roles in influencing online purchasing decisions.
  • A mixed-method approach clarifies the impact of security concerns and pricing transparency on consumer hesitance in online shopping.
  • Insights underline the necessity for businesses to enhance their online presence and optimize conversion rates through strategic improvements.

Cite This Study

Barathi. et al. (2025) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aa09fhttps://doi.org/10.63363/aijfr.2025.v06i04.1144
View Full Paper
Ask AI
Bookmark
Share