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October 15, 2025International Journal For Multidisciplinary ResearchOpen Access

Consumer Preference towards Online over Conventional Mode of Shopping: A Case Study of Hassan City in Karnataka

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Authors

CVC K VENKATESH

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Overview

This case study finds consumer preference for online shopping in Hassan City, highlighting major factors influencing purchase decisions.

Key Points

  • A significant inclination towards online shopping was found among consumers in Hassan City, revealing changing shopping habits.
  • Primary data from 100 respondents indicated varied preferences based on age, occupation, and income levels.
  • Analysis utilized a structured questionnaire designed to capture consumer attitudes and behaviors towards shopping modes.
  • Findings suggest that understanding consumer preferences can help retailers improve their strategies in both online and conventional markets.

Cite This Study

C K VENKATESH (2025) studied this question.

synapsesocial.com/papers/68efbd16d61273c8652d7fc8https://doi.org/10.36948/ijfmr.2025.v07i05.57460
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Also Consider

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