August 1, 2025

“The impact of situational and trust factors on consumer’s behavior while purchasing products online: A case study of Lucknow”

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Authors

MAMusheer AhmedBiotech Park MSM. SiddiquiNational Institute of Technical Teachers’ Training and Research

Discussion

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Implication

Observational analysis shows trust significantly influences online shopping preferences in Lucknow consumers, indicating a shift from traditional methods.

Key Points

Most consumers prefer purchasing products online due to convenience and trust in e-retailers.
Study involved 243 consumers from Lucknow, highlighting the growing trend of online shopping over traditional retail.
The research emphasizes situational factors impacting consumer decisions in online purchases.
Findings suggest that e-retailers can leverage trust to enhance consumer shopping experiences in the digital space.

Cite This Study

Ahmed et al. (2025) studied this question.

synapsesocial.com/papers/68af268acf1dd9ea359e1dcf https://doi.org/10.35629/5252-0708326332

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Implication

Observational analysis shows trust significantly influences online shopping preferences in Lucknow consumers, indicating a shift from traditional methods.

“The impact of situational and trust factors on consumer’s behavior while purchasing products online: A case study of Lucknow”

Discussion

Member takes

Implication

Key Points

Cite This Study

“The impact of situational and trust factors on consumer’s behavior while purchasing products online: A case study of Lucknow”

Discussion

Member takes

Implication

Key Points

Cite This Study

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