October 10, 2025Open Access

Role of Social Media Influencers and AI-Powered Geotargeted Marketing in Brand Promotion in the E-Commerce Industry in Abha City of KSA

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HAHatem Mohammad M AlfardanArtificial Intelligence in Medicine (Canada)

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Implication

Quantitative analysis highlights social media influencers and AI-powered strategies affect consumer behavior in e-commerce, suggesting challenges in trust and transparency.

Key Points

AI-powered geotargeted marketing is perceived as more relevant by 75% of consumers, enhancing their brand interactions.
Despite high consumer engagement, challenges including fraud and privacy issues were reported, affecting brand trust.
Statistical methods like correlation and regression showed no significant changes in marketing efficacy between the strategies employed.
The study emphasizes the necessity for transparent marketing practices to foster long-term consumer trust among MSMEs in Saudi Arabia.

Cite This Study

Hatem Mohammad M Alfardan (2025) studied this question.

synapsesocial.com/papers/68e861b07ef2f04ca37e4b42 https://doi.org/10.21203/rs.3.rs-7670411/v1

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Implication

Quantitative analysis highlights social media influencers and AI-powered strategies affect consumer behavior in e-commerce, suggesting challenges in trust and transparency.

Role of Social Media Influencers and AI-Powered Geotargeted Marketing in Brand Promotion in the E-Commerce Industry in Abha City of KSA

Discussion

Member takes

Implication

Key Points

Cite This Study

Role of Social Media Influencers and AI-Powered Geotargeted Marketing in Brand Promotion in the E-Commerce Industry in Abha City of KSA

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider