September 23, 2025Communications of International Proceedings

Measuring the Impact of Digital Technology on Consumer Behavior Using Machine Learning: A Case Study of Saudi Arabia Research-in-progress

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Authors

FAFahad S. ALBAQAMI MBMuhammad BinsawadKing Abdulaziz University AAAbdullah Raja AlhejailiPrince Mohammed bin Abdulaziz Hospital

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Implication

Mixed-methods research reveals how digital technology impacts consumer behavior in Saudi Arabia, highlighting Digital Trust and Personalization as key factors.

Key Points

The study develops an AI-driven predictive model, enhancing understanding of consumer behavior.
Quantitative surveys and qualitative interviews provide a comprehensive view of consumer trends.
Key mediating factors like Digital Trust and Personalization are central to the analysis.
Findings aim to improve digital marketing strategies and support Saudi Arabia’s evolving digital economy.

Cite This Study

ALBAQAMI et al. (2025) studied this question.

synapsesocial.com/papers/68d43d68713b0b5dfea7cfcf https://doi.org/10.5171/2025.4520025

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Implication

Mixed-methods research reveals how digital technology impacts consumer behavior in Saudi Arabia, highlighting Digital Trust and Personalization as key factors.

Measuring the Impact of Digital Technology on Consumer Behavior Using Machine Learning: A Case Study of Saudi Arabia Research-in-progress

Discussion

Member takes

Implication

Key Points

Cite This Study

Measuring the Impact of Digital Technology on Consumer Behavior Using Machine Learning: A Case Study of Saudi Arabia Research-in-progress

Discussion

Member takes

Implication

Key Points

Cite This Study

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