September 10, 2025Concurrency and Computation Practice and Experience

Exploring the Impact of AI on Consumer Behavior and Digital Marketing Through the Lens of Social Media

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Authors

WCWeijun Cui MMMuzamil MohibNanjing University of Information Science and Technology

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Implication

This research demonstrates the role of AI in influencing consumer behavior in Pakistan, suggesting enhanced personalization in digital marketing strategies.

Key Points

AI significantly improves understanding of consumer preferences, leading to more effective marketing strategies.
The study analyzed data from 658 Foodpanda users, revealing strong positive correlations between AI and consumer purchasing behavior.
Understand the mediating role of consumer behavior on the connection between AI and digital marketing effectiveness.
The findings support the Technology Acceptance Model, highlighting practical applications for marketers in AI-driven campaigns.

Cite This Study

Cui et al. (2025) studied this question.

synapsesocial.com/papers/68c23c20b210217d64787544 https://doi.org/10.1002/cpe.70284

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Implication

This research demonstrates the role of AI in influencing consumer behavior in Pakistan, suggesting enhanced personalization in digital marketing strategies.

Exploring the Impact of AI on Consumer Behavior and Digital Marketing Through the Lens of Social Media

Discussion

Member takes

Implication

Key Points

Cite This Study

Exploring the Impact of AI on Consumer Behavior and Digital Marketing Through the Lens of Social Media

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider