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September 5, 2025International Journal of Academic Research in Business and Social SciencesOpen Access

Exploring the Impact of Mobile Marketing Strategies on Consumer Buying Preferences and Decision-Making Processes in the Digital Age in Saudi Arabia, Jeddah

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Authors

MEMohamed Hani Ramadan Elhatrea

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Overview

This study examines how mobile marketing influences consumer buying behavior and decision-making processes in Saudi Arabia, indicating significant effects of technology and content management.

Key Points

  • Mobile marketing strategies significantly influence consumer purchasing decisions in Saudi Arabia.
  • Quality products and services are essential factors in shaping consumer buying behavior.
  • The study utilized data triangulation for effective primary data collection and analysis.
  • Training employees and improving content management can enhance mobile marketing outcomes.

Cite This Study

Mohamed Hani Ramadan Elhatrea (2025) studied this question.

synapsesocial.com/papers/68c23922b210217d6477a3d0https://doi.org/10.6007/ijarbss/v15-i8/26222
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