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October 10, 2025International Journal of Application on Economics and Business

They’re Healthy, They’re Sustainable Alternative Food Sources. Why Don’t Malaysians and Indonesians Eat More Bugs?

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Authors

PTPhuah Kit TengCCCokki CokkiOWOw Mun Waei

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Overview

Study reveals food neophobia and perceived benefits impact acceptance of edible insects in both nations, suggesting marketing strategies could improve demand.

Key Points

  • Trust in endorsers affects the likelihood of accepting edible insects, indicating brand influence is crucial.
  • Perceived benefits and naturalness significantly improve consumer acceptance, emphasizing the need for positive messaging.
  • Food neophobia presents a barrier to acceptance, showing the challenge of changing consumer perceptions.
  • Nationality influences the relationship between perceived risks and benefits, highlighting regional differences in consumer behavior.

Cite This Study

Teng et al. (2025) studied this question.

synapsesocial.com/papers/68e861857ef2f04ca37e3cbdhttps://doi.org/10.24912/ijaeb.v3i1.83-94
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Acceptance of edible insects: a study in the Colombian context2025
  2. 2A global perspective and acceptability of edible insects as novel food in Western and Asian Countries: a systematic literature review2025 · 13 citations
  3. 3Brazilians’ perspectives on the possibility of future insect consumption2025
  4. 4Attitudes towards insect-based foods: the Polish consumer perspective2025
  5. 5INSECT-BASED PROTEINS: NUTRITIONAL BENEFITS, HEALTH EFFECTS, AND CONSUMER ACCEPTANCE2025