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October 9, 2025International Journal of Business Law and Education

The Influence of Social Media Capability, Promotional Strategies, and Product Characteristics on Customer Interest and Product-Market Fit

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Authors

MRMay Vitha RahmadhaniEDEva Lina DarlinDDDamdam Damiyana

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Overview

Quantitative analysis finds social media capability and promotional strategies enhance customer interest, suggesting improved market fit.

Key Points

  • All independent variables positively influenced customer interest and product-market fit, indicating strong relationships.
  • Data from a structured questionnaire with 200 respondents was analyzed using SPSS version 25 for robust results.
  • Multiple linear regression analysis confirmed the significant impact of social media capability and promotional strategies.
  • Findings highlight the importance of aligning product characteristics with customer preferences in competitive markets.

Cite This Study

Rahmadhani et al. (2025) studied this question.

synapsesocial.com/papers/68e70db290569dd607ee60bchttps://doi.org/10.56442/ijble.v6i2.1245
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