Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 10, 2025International Journal of Economics and Management ResearchOpen Access

Implementation of Social Media as an Effort to Improve T-Shirt Product Purchase Decisions at Adiva Digital Printing

View Full Paper
Ask AI
Bookmark
Share

Authors

NPNovita Ramadhani Heriani PutriNNNetti NurlenawatiDTDexi Triadinda

Discussion

Loading...

Member takes

Overview

Qualitative analysis reveals social media enhances consumer purchasing decisions in MSME, indicating marketing potential.

Key Points

  • Social media platforms significantly influence consumer purchasing decisions in the MSME sector.
  • Findings indicate a conversion rate of only 30% despite the effectiveness of social media strategies.
  • Qualitative research was conducted through interviews, observations, and documentation analysis to explore marketing impacts.
  • Optimizing social media marketing can drive higher sales conversions and support sustainable growth in MSMEs.

Cite This Study

Putri et al. (2025) studied this question.

synapsesocial.com/papers/68c23bd7b210217d64786ae4https://doi.org/10.55606/ijemr.v3i2.581
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Social Media Marketing Strategy for MSME Adhiya Fashion2025
  2. 2A Study of the Influence of Social and Digital Marketing on Consumer Behaviour in the Apparel Sector2025
  3. 3A Study on Adoption and Effect of Social Media Marketing on performance of MSME's Aditya Birla Finance Limited2025
  4. 4Utilizing Social Media as a Digital Marketing Strategy in Online Business2025
  5. 5Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia2024