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September 10, 2025Deleted Journal

Influence of Social Media on Consumer Decisions Regarding the Purchase of Food Products

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Authors

AKA. KrilićUniversity of SarajevoMSMerjem SinanovićUniversity of SarajevoMMM. MakašUniversity of Sarajevo

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Implication

Survey explores how social media influences consumer purchasing decisions in food marketing, suggesting socio-demographics affect platform choice.

Key Points

  • Company activity on social media significantly influences consumer purchasing decisions regarding food products.
  • Data from a survey of 156 respondents revealed that social media plays a key role in shaping food choices.
  • Descriptive statistics and regression techniques were used to analyze survey data on consumer behavior.
  • Socio-demographic factors impact which social media platforms consumers prefer for food-related information.

Cite This Study

Krilić et al. (2024) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aaaf8https://doi.org/10.2478/mjfst-2024-0005
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