Customers’ Satisfaction on The Quality of E-Commerce

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Survey reveals service and information quality enhance customer satisfaction in e-commerce settings, indicating areas for improvement.

Customer satisfaction improves when service quality and information quality are high in e-commerce platforms.
Analysis of 388 questionnaires indicated positive relationships between e-service quality, security, and user satisfaction.
Using PLS-SEM analysis allowed testing of research hypotheses related to e-commerce service factors.
Findings suggest companies should focus on enhancing service aspects to boost customer satisfaction levels.

Hairuddin et al. (2024) studied this question.

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