August 13, 2025

The Influence of Product Information Availability, Discounts and Customer Service on Consumer Loyalty in E-Commerce Plattform

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Associative analysis reveals that product information availability and customer service influence customer loyalty in e-commerce platforms.

Customer loyalty is significantly influenced by product information availability, discounts, and customer service.
The F Test value was 127.426, indicating strong relationships among the variables studied.
Using an associative approach, the study sampled 100 consumers with prior e-commerce shopping experience.
The R Square value of 0.799 suggests that around 80% of variations in customer loyalty are explained by the identified factors.

Langga et al. (2025) studied this question.

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Associative analysis reveals that product information availability and customer service influence customer loyalty in e-commerce platforms.