September 5, 2025Jurnal Manajemen TeknologiOpen Access

Relationship of Benefits/Sacrifices Ratio with Repurchase Intention Mediated by Consumer Satisfaction

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Discussion

Quantitative study shows benefits/sacrifices ratio influences consumer satisfaction in cosmetics, suggesting it drives repurchase intention.

The benefits/sacrifices ratio positively affects both customer satisfaction and repurchase intention.
Customer satisfaction serves as a significant mediator between the benefits/sacrifices ratio and repurchase intention.
Data analysis involved 113 respondents purchasing cosmetic products, highlighting consumer behavior patterns.
This study emphasizes the importance of perceived benefits in online cosmetic purchases, especially for first-time buyers.

Nurmalasari et al. (2025) studied this question.

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Quantitative study shows benefits/sacrifices ratio influences consumer satisfaction in cosmetics, suggesting it drives repurchase intention.