September 10, 2025Bulletin of Management and Business

Enhancing Repurchase Intention through Customer Satisfaction: The Role of Brand Image and After-Sales Service

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Authors

NJNurul JannahMuhammadiyah University of Surakarta MMMuryati MuryatiUniversitas Widya Gama Malang SSSurvival SurvivalUniversitas Widya Gama Malang

Discussion

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Implication

Quantitative analysis reveals customer satisfaction impacts repurchase intention in skincare, indicating brand value and service quality are critical.

Key Points

Customer satisfaction mediates the relationship between brand image and repurchase intention.
Both brand image and after-sales service significantly affect customer satisfaction, influencing future buying decisions.
A quantitative approach was utilized to analyze consumer perceptions and their impact on repeat purchases.
Findings underscore the necessity for businesses to enhance customer experience through improved service quality and branding.

Cite This Study

Jannah et al. (2025) studied this question.

synapsesocial.com/papers/68c23e4fb210217d64791406 https://doi.org/10.31328/bmb.v5i2.382

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Implication

Quantitative analysis reveals customer satisfaction impacts repurchase intention in skincare, indicating brand value and service quality are critical.

Enhancing Repurchase Intention through Customer Satisfaction: The Role of Brand Image and After-Sales Service

Discussion

Member takes

Implication

Key Points

Cite This Study

Enhancing Repurchase Intention through Customer Satisfaction: The Role of Brand Image and After-Sales Service

Discussion

Member takes

Implication

Key Points

Cite This Study

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