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September 20, 2025Epaper BisnisOpen Access

The Power of Patients Attitude towards Repurchase Intention of Hospital Services in Sumedang

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Authors

RKRd. Nesya Noer KemalasariEREndang RuswantiKWKemala Rita Wahidi

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Overview

Quantitative analysis shows patient experience, brand image, and trust influence attitudes, indicating strong impact on repurchase intention.

Key Points

  • Improving patient experience significantly boosts positive repurchase intention of hospital services.
  • Quantitative analysis reveals that attitude has the strongest direct influence on repurchase intention.
  • Brand image and trust also play important roles in shaping patient attitudes towards hospital services.
  • Joint testing confirms that all independent variables affect repurchase intention collectively, emphasizing their interconnection.

Cite This Study

Kemalasari et al. (2025) studied this question.

synapsesocial.com/papers/68d439fa713b0b5dfea79d40https://doi.org/10.61132/epaperbisnis.v2i3.528
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